Create an FAQ Page That Fits Your Needs

You’ve set up your business and it won’t be long until you get your first customer. Better yet, you already have customers who are interested in what you have to offer. As your customers increase, so does their need for answers. On the bright side, most customers have the same questions, which is why you need to make sure you have an FAQ page up and running.

FAQ pages are essential for a couple of reasons:

• Help reduce the fraction or tension of new customers who are about to make their first purchase, and want to make sure who they’re buying from
• Lower the number of queries and tickets for the support team, who usually find themselves answering the same questions over and over again
• Allow potential customers to get relevant answers about different services and products you provide
• An additional source of keywords and SEO, which can help drive traffic to your website, store, brand and business

What Do You Need to Focus On?

The most common queries focus on two main areas.

The first one is the order process, which includes payment options, returns, warranty, etc. The second topic contains general questions about the company, which can help customers understand who they’re about to deal with and set their minds at ease.

For you, the business owner, an FAQ page is the place to provide answers and reassurance. This is where you can provide additional information about how you’re going to make sure the customer’s experience is perfect, and that they will come again.

While you’re the one who knows your customers best, to help you get started with your FAQ page we’ve gathered several commonly asked questions and answers. These questions include necessary information about the order, shipping methods, and the return policy.

While we can’t provide answers about your specific company, we’ve added some questions to help set your customers at ease. According to what information you think your customers will want to know, the answer can be one sentence or a whole paragraph.

We recommend taking these Q&A as a baseline, making the relevant adjustments according to your audience.

The Ideal FAQ Page

Now that we covered the importance of an FAQ page and have the most common question for you to choose from, we can go live. Like product pages, the FAQ also needs an update now and then, according to the different options, products, and services you provide.

However, for you to create the ideal FAQ page, you need to listen to your customers. Whether you have a CS team on board or if you’re the one answering tickets, make sure to include common questions and queries in your FAQ.

You know your customers better than anyone else, and you know which answers they’re looking for. If you're not sure what's the most common topic your customers are interested in, or if you'd like to gain more insights into their communication, enter your email below to get your free analysis: